Influencer Marketing: A Sustainable Approach.
Many brands have begun to receive reactions from Influencers
, and their audiences concerning the wastage PR activities can create. It’s a commonplace, for instance, for beauty brands to send the whole color range of a beauty product to one influencer so that they can choose the merchandise that best matches their skin, without taking under consideration the quantity of the wasted product and packaging this practice causes. Similarly, many popular Influencers
simply receive more products than they might ever undergo in their lifetime – most of which are available bulky boxes with multiple layers of packaging. Even the foremost minimal send-outs often contain a plastic package, bubble wrap, and cellophane, or other non-recyclable elements. With consumers becoming increasingly eco-conscious, brands – and particularly those that list sustainability as a core value – have had to rethink their approach to PR. Many brands are forced to innovate to urge their products across influencers’ desks in an exciting, shareable, and sustainable way.
Taking the Sustainable Path
We partner with brands and agencies to facilitate end-to-end marketing solutions. Our team of social and digital marketing experts helps our clients create faster, more straightforward, cost-effective, and consumer-centric marketing campaigns that help brands form deeper, lasting connections with their consumers. Our influencers’ roster includes Sustainability, vegan Gluten-Free and Cruelty-Free promotions, Ocean Conservancy, and Nature Preservation.
Andrea Angioli is the CEO and Co-Founder of Americanoize, an influencer marketing agency that specializes in the niches of luxury fashion, travel, beauty, and wellness. Hailing from an Italian family of directors and movie producers, Andrea has seen different sides of the entertainment industry. He works with celebrities for endorsement frequently for magazine shoots and manages over 10 international photographers. In the past, he has also worked on TV shows, photo campaigns, documentaries, adv photo shoots, music videos, and events.