12 Benefits of Influencer Marketing that Every Brand Should Know
Not sure about the benefits of influencer marketing?
Before you get started with influencer marketing campaigns, it’s understandable that you want to make sure it’s worth the investment.
To help you out, we’ve listed all the benefits of influencer marketing here.
What Are the Benefits of Influencer Marketing?
In this section, let’s take a look at the different ways in which your business can benefit from influencer marketing campaigns.
Let’s get started.
1. You Can Increase Your Brand Awareness
One of the main challenges for businesses is to make sure that their brand gets more recognition. When you collaborate with influencers, you can spread the word about your brand organically.
Through brand mentions, sponsored posts, and social media contests, they can help you get more online visibility and amplify your brand message. This, in turn, improves your brand recall and drives brand awareness.
2. You Can Gain Credibility
Influencers spend a long time forming genuine relationships with their audience. Their followers look up to them for good product recommendations.
If they post a positive review of your products, their audience is likely to take note of it. You can piggyback on their reputation and gain more credibility for your brand.
3. You Can Reach a Targeted Audience
To get a good ROI from your influencer marketing campaigns, you need to ensure that you are reaching a targeted audience.
You can achieve this by collaborating with influencers in your niche who have the same target audience as your brand. That’s one of the biggest benefits of influencer marketing.
In fact, working with micro-influencers can be a great way to reach a genuinely interested audience. They may not have a huge follower count but their followers are typically more engaged.
4. You Can Boost Your Conversion Rate
As mentioned earlier, people trust an influencer’s review and look up to them to provide genuine recommendations. This, in turn, can influence their purchase decisions.
When they see their favorite influencer posting a good review about your product, they may get influenced to purchase it. As a result, you can see an increase in your conversion rate and sales. This is one of the most tangible benefits of influencer marketing.
5. You Can Boost Your Search Rankings
An indirect benefit of influencer marketing is that it can give a big boost to your SEO strategy. When influencers feature your brand on their website, you can earn high-quality backlinks.
If you can get a backlink from a website with a high Domain Authority (DA), it can help you improve your search rankings.
What’s more, blog posts that influencers publish are also likely to get more clicks and views. You can get referral traffic from it.
6. You Can Create More Content
Influencers can create posts, videos, stories, GIFs, memes, and other types of content for your brand. You can reuse this content on multiple social media platforms.
When your content calendar has gaps in between, you can even repurpose influencer content and publish it on your social media feed. It is one of the benefits of influencer marketing that can help you save time and money.
7. You Can Boost Your Engagement Rate
Through social media giveaways and contests, influencers can help you get more followers. This, in turn, will get you more likes, comments, and reshares. Overall, it will boost your engagement rate.
Want to know more benefits of influencer marketing? Please check out this infographic below.