The Power of Micro-Influencers: Why Smaller Audiences Deliver Bigger Results
In the world of influencer marketing, bigger isn’t always better. While mega-influencers may command large followings, micro-influencers—those with 1,000 to 50,000 followers—are stealing the spotlight. With their niche expertise, authentic connections, and higher engagement rates, micro-influencers are proving to be a secret weapon for brands.
Why Micro-Influencers Are EffectiveHigher Engagement Rates
Micro-influencers tend to have closer relationships with their followers, resulting in higher...