Pinterest is steadily growing and currently has over 454 million monthly active users. Now, you need practical and proven Pinterest marketing hacks to impress such a huge base of potential customers. Your regular eye-catchy pins won’t fit the bill. But why should you take Pinterest so seriously? Because Pinterest ranks higher than even Twitter in the list of most used social platforms. Image via Hootsuite What would it take to get discovered on Pinterest? Some real Pinterest marketing hacks....

Pinterest vs. Instagram. Which is the right one for your business? The question is very valid considering both social platforms rely on visual communication. However, the way they’re both consumed differs on multiple levels. For starters, Instagram is about sharing content, and Pinterest is about discovering content. Besides, Pinterest and Instagram users are drawn to completely different types of visual content—in terms of both subjects and aesthetics. Some brands successfully rock their presence...

A business can accomplish many goals on social media, from brand awareness to sales. Creating an effective roadmap for social media marketing strategy is the foundation of this accomplishment. But why invest energy and time in creating a roadmap for social media marketing strategy at all? That’s because social media is the preferred communication channel for 4.14 billion people who use it religiously every month, according to DataReportal. Take a look at how the use of social media over time is...

One of the most commonly-asked questions when it comes to creating a content strategy is this: “How do I know what to post?” With so many different types of content, so many channels, so many ideas, and so many pieces of advice doing the rounds on the internet, it is only natural to feel lost. But here’s where social media content pillars come into the picture. Content pillars are the building blocks to a successful content marketing strategy. They can help you give direction to your content,...

Have you ever wondered what could be the value of the influencer marketing industry? According to a survey conducted by Influencer Marketing Hub, the influencer marketing industry is currently worth a whopping $13.8 billion. Image Source – Influencer Marketing Hub That shouldn’t come as a surprise because nearly 4 billion people worldwide use social media regularly. More widespread the use of social media, the more significant the impact of influencer marketing. What’s more,...

Why do you need examples of influencer marketing campaigns? The answer is simple: they get your creative juices flowing and inspire your next campaign strategy. Why is it important? Because influencer marketing is one of the most effective marketing tactics and you need to do it right to reap its benefits. Have you ever purchased something simply because someone you admire approved of it? It has happened to most of us. Why? It’s simple. Word of mouth marketing and social proof are now two of the...

Did you know that product launch promotion is one of the main reasons marketers work with influencers? It’s not surprising, is it? Getting influencers to promote your product offers a lot of benefits. These include: Access to a targeted audience Improve brand awareness Get qualified leads Boost conversions and ROI The best part is that influencers can promote your product in a way that doesn’t come across as pushy. They are expert content creators, so they know how to weave a story around your...

Wondering why you need to identify fake followers on Instagram? The answer is simple: 45% of Instagram accounts are either fake or fraudulent according to a report by HypeAuditor. Only 55% of Instagram accounts are owned by real, active users who you can target through your influencer marketing campaigns. What about the rest? These are bot accounts or fake accounts simply used to mass-follow people for money. Such accounts are used to inflate follower counts, get fake engagement, etc. According...

Not sure about the benefits of influencer marketing? Before you get started with influencer marketing campaigns, it’s understandable that you want to make sure it’s worth the investment. To help you out, we’ve listed all the benefits of influencer marketing here. What Are the Benefits of Influencer Marketing? In this section, let’s take a look at the different ways in which your business can benefit from influencer marketing campaigns. Let’s get started. 1. You Can Increase Your Brand Awareness One...

Many brands have begun to receive reactions from Influencers, and their audiences concerning the wastage PR activities can create. It’s a commonplace, for instance, for beauty brands to send the whole color range of a beauty product to one influencer so that they can choose the merchandise that best matches their skin, without taking under consideration the quantity of the wasted product and packaging this practice causes. Similarly, many popular Influencers simply receive more products...