10 Pinterest Marketing Hacks Every Marketer Must Know

Pinterest is steadily growing and currently has over 454 million monthly active users.

Now, you need practical and proven Pinterest marketing hacks to impress such a huge base of potential customers. Your regular eye-catchy pins won’t fit the bill.

But why should you take Pinterest so seriously?

Because Pinterest ranks higher than even Twitter in the list of most used social platforms.

Image via Hootsuite

What would it take to get discovered on Pinterest?

Some real Pinterest marketing hacks. I’ve scoured the web to find some of the most effective tips, tools, and techniques that can make your Pinterest marketing strategy fun and effective.

So, let’s get right to it.

Top 12 Hacks for a Truly Effective Pinterest Marketing Strategy

What does it take to stay on top of your Pinterest game? You need to be informed and consistent with your marketing efforts.

Here are some of the most practical and implementable Pinterest marketing hacks you can try for your business right away.

1. Create Pinterest Business Account

The first thing among the Pinterest marketing hacks is to create a Pinterest Business account. Do it in quick steps by following any of these methods –

• Create a new Pinterest Business account using your business email.
• Convert your existing personal account into a business account.
• Create a linked business account using your personal account credentials.

Why?

The reason is simple — a Pinterest Business account gives you access to numerous features. These include access to Pinterest Ads, Pinterest Analytics, Ads Manager, Pinterest Predicts, and a whole lot of other resources that help you scale up your Pinterest game.

Image via Pinterest 

2. Make Your Pins Fresh and Diverse

One of the simplest Pinterest marketing hacks is to create fresh and diverse Pinterest pins.

I agree that saving and repinning others’ pins is a good engagement strategy. But you can not ignore the value of creating your own Pinterest pins.

One of the best ways to impress Pinterest is to regularly publish unique, branded, and fresh pins that you have created yourself. This will help you build a loyal audience on the platform.

See how Almond Cow offers an exciting recipe and brands the pin in its own way.

Image via Pinterest

But here’s a word of caution — no matter what you do, don’t make your pins look monotonous. That would repel your followers.

For instance, if you are a fitness brand, your pins, and Pinterest boards can be about a variety of things like:

• Motivational quotes
• Funny memes
• Healthy and easy recipes
• Customers using your products
• Behind the scenes images

Such Pinterest marketing hacks will help you get discovered better and enhance engagement.

3. Optimize Keywords

Optimizing keywords is one of the most effective Pinterest marketing hacks that marketers should take note of.

The keywords and phrases that best represent your business or products should be strategically used to organically boost your visibility.

Whether you’re creating social media content pillars or writing your bio, you should incorporate keywords everywhere.

For keyword research, you can rely on advanced keyword research tools like Google Keyword Planner, Semrush, etc. They can help you find the most suitable keywords which can be placed in:

• Bio and profile description
• Pin titles
• Pin descriptions
• Board titles and descriptions

Let’s say you are a protein supplement brand. You can use relevant keywords like dietary supplements, protein powder, supplements for mass gain, and so on in your bio and descriptions.

When pinners search using these keywords, your posts will organically appear in the search results.

What’s more?

When you choose to run Pinterest ads, you can target specific keywords to charge up visibility, generate instant interest and boost the number of followers too.

4. Schedule Your Pins

Pinterest is all about creating impeccable pins, right? Well, that’s just one part of the strategy.

To get the desired traction for your business from those pins, you need to post them at the right time.

The reason?

Your audience may not be available throughout the day. You need to find the sweet spot to get their engagement. That’s where Pinterest marketing hacks in the form of scheduling come into the picture.

To save time and post your content at the right time, you can either use Pinterest’s native scheduling tool or use any other scheduling tools like Later, Planoly, and so on.

Image via Later

One of the best Pinterest hacks to gain maximum visibility is to post at regular intervals. This is where the scheduling tools can help you.

Figure out the optimal timings for posting and schedule Pinterest images at the right time to boost engagement.

5. Explore Pinterest Stories (Now Idea Pins)

Like Facebook and Instagram, Pinterest too has Stories.

That’s right. Pinterest introduced Story Pins in 2020 and renamed them Idea Pins in May 2021.

Incorporating them into your strategy is one of the best Pinterest marketing hacks. However, it’s only available in a few countries.

Image via Pinterest 

The feature works similar to Stories on other social media platforms and allows brands to offer a quick glance at their offerings to their followers.

For instance, Stories can be about your winter apparel collection, handcrafted thanksgiving gifts, Halloween goodies, or anything else under the sun.

You can use images, videos, GIFs, and text in Idea Pins.

6. Invest in Video Pins

Videos are wildly popular on social media and Pinterest is no exception. In fact, they generate 2x more shares than any other form of content.

So, if you want to be more visible on this platform, it is imperative that you include videos in your Pinterest content strategy.

Many brands are already leveraging them. See how GE gives a glimpse of their latest glass collection through this quick 30-second video.

Image via Pinterest

You can create quirky video pins to give an overview of your product lineup, product boxing, how to use the product, event preview, and more.

One of the smart Pinterest marketing hacks here is to use free tools like Canva to create short videos to impress your target audience.

7. Unlock the Power of Rich Pins

To power up your presence on Pinterest you should consider using Rich Pins. It is fast becoming a norm on this platform and is one of the must-try Pinterest marketing hacks for your business.

Rich Pins help you deliver additional content related to your blog post, recipe, product, or web page via a pin.

Thus, they can generate high-quality leads for you. You can identify a Rich Pin by the additional information present at the top and bottom of a pin.

Although Rich Pins are free to use, you need to apply for them. Meta-rich tags need to be added to your web pages and you also need to use Rich Pin Validator to validate these tags.

Upon approval, your regular pins will start to appear as Rich Pins thus giving more information about your brand to your target audience.

Here’s a great example of a rich pin that shows text along with the link.

Image via Pinterest

8. Pin Regularly on Group Boards

Group boards are for pinners who share common interests. These are similar to your personal Pinterest boards, but the only difference is that others can also share their pins on group boards.

What does that mean to you?

Well, let’s think of it this way. If you share your pins on a group board that has about 5000 followers, there are chances of your brand being visible to 5000 users who might be interested in brands like yours.

Now isn’t that one of the greatest Pinterest marketing hacks?

However, this is one of those hacks which needs a bit of research as you need to find the right group to make the most out of this strategy. Spend some time searching for the most active and large group boards in your niche.

And how can you do that?

Once you enter a keyword in the Pinterest search bar, click on the drop-down button to focus your search only on the boards and start exploring.

Image via Pinterest 

9. Consider Becoming a Verified Merchant

Pinterest introduced the Verified Merchant Program (VMP) in 2020 to help Pinterest users discover and purchase from vetted brands on the platform.

But why is it one of the best hacks for the platform?

Well, once you become a verified seller, you will have a “Shop” tab and a blue checkmark on your profile and pins (buyable pins) and price and availability details on your pin content.

This would essentially allow you to sell your products directly through the platform and drive your sales.

10. Leverage Pinterest Analytics

Now, this is an advantage only Pinterest Business account holders enjoy.

Pinterest Analytics gives an overview of how your paid ads and organic pins are performing. These analytics can help you dive deeper into the performance of your content so that you can optimize it.

And how can you do that?

Pinterest Analytics comes with several filters to help you analyze the metrics in detail. You will be able to identify high-performing pins, total views, device, impressions, engagements, outbound links, and much more.

Image via Pinterest

Remember, the final step in your roadmap to creating a social media marketing strategy is to analyze the performance of your campaigns and make the required changes to boost their performance.

Each of these metrics will help you fine-tune your Pinterest marketing strategies to boost their effectiveness. More targeted pins will eventually generate better visibility and engagement.

FAQs

1. How do I improve Pinterest marketing?

Here are the top Pinterest marketing hacks that can help your brand.

• Sign up for Pinterest Business Account
• Make your Pins Fresh and Diverse
• Optimize Keywords
• Schedule Your Pins
• Explore Pinterest Stories (Now Idea Pins)
• Invest in Video Pins
• Unlock the Power of Rich Pins
• Pin Regularly on Group Boards
• Consider Becoming a Verified Merchant
• Leverage Pinterest Analytics

2. Is Pinterest easy to hack?

From a marketer’s perspective, hacking Pinterest for brand building is both challenging and exciting. Pinterest has recently brought in a lot of new features which can not only help brands build awareness but also generate real-time revenue. But to leverage these features, marketers need to follow practical Pinterest marketing hacks, strategize well, and execute their plans precisely.

3. How do I increase my Pinterest visitors?

Take a look at the Pinterest marketing hacks to increase visitors.

• Create diverse, unique and informative pins
• Conduct Pinterest keyword research to know what your target audience is searching for
• Include the most suitable keywords in the pin title and description
• Post your pins at regular intervals
• Create videos, GIFs, memes, and animated stickers

4. How often should I post on Pinterest?

Pinterest is all about stunning pins. 3 posts per day is a good place to start with. Pinterest experts suggest that you can post a maximum of 25-30 pins per day. Anything more than that may not yield any additional benefits.

On average, you can consider posting 10 pins per day to gain visibility on Pinterest.

5. What is the best time and day to post on Pinterest?

According to curated research by ConSchedule 8 to 11 pm is the most suitable time to post on Pinterest. Friday and Saturday might be the best days to post your pins and engage your target audience.

After-work commuting hours are considered to be the worst time to post on Pinterest.

6. Should I use hashtags on Pinterest?

Yes, you definitely should. Adding hashtags to your pin descriptions is a great marketing tactic. Hashtags help your content to be visible to the users when they search for specific keywords.

Pinterest encourages pinners to use hashtags as they improve the relevancy of pins.

How to Supercharge Your Pinterest Marketing Efforts?

There they are, my top Pinterest marketing hacks to get discovered on Pinterest faster.

You must remember that these Pinterest marketing hacks work when your Pinterest profile is optimized, you create unique pins, and when you are consistent in your posting.

Did my hand-picked Pinterest marketing hacks get you excited? Are you ready to try them out? Share your thoughts and favorite Pinterest hacks with us in the comment section below.

If you are looking for professional assistance to manage your Pinterest account, consider talking to our team. We offer expert social media marketing services to help build your brand’s presence on social media and help you grow.

Here’s to your Pinterest success!