Why Has YouTube Taken Over The World?
Whenever I get asked what my favorite social media is, I am proud and convinced of my answer. “It’s YouTube.” But why is that? Why do I spend most of my spare time going through my feed of a social media that only provides videos when there are many others, like Facebook, Instagram, Twitter, –to mention just a few– that do not only share videos, but pictures, gifs, status, and more?
Becoming more and more one of the most powerful social medias in the world, YouTube has its ways to converge different ideas, people and contents in a way that, in my opinion, no social media is capable of.
You’re not able to see someone’s face when tweeting about their bad day, you are not able to see the clouds moving above the sky through an Instagram photo, and you will not be able to see someone’s smile when they share a song on their Facebook feed. But on YouTube, you can.
Always pictured as the bad guys who started their careers on YouTube to make money by the media, Youtubers have characteristics that are usually undermined and assumed to be negative. However, this is completely different from my personal point of view and I’ll tell you why. All influencers have the capabilities to show to the world who they are, what they like, what they think it’s important to talk about, what their dog looks like in the morning, what their friend ate when they went to the vegan café down the street, and generally share on the internet fragments of their life with the world. But what I think makes the world of YouTube so extremely honest, is the way it is portrayed and shown.
It is not surprising that in a world where we are pushed to always look perfect in everyday life on and off camera, a social media where you film your life and share it with the world, showing your face during a whole day, in which you can’t physically always look perfect, is appreciated.
Talking about important issues while filming yourself is very different from posting a photo or make small videos to upload on Twitter and Instagram. Uploading a video on YouTube talking about eating disorders, coming out as gay to the world, political views you don’t agree with, is not the same as posting a status on Facebook on what you think. It does not involve the same amount of pressure on who’s posting the content and more importantly, it does not reach the reader –in this case the viewer– in the same way.
It is a deeper, more honest, connection that any other social media does not involve.
There is so much behind the work Youtubers put into their videos and from the editing to the content, I think it’s always been called out as an easy way to make money in the last few years, but most articles don’t talk about what loving youtubers and certain types of content really tells about our society. This is why I love YouTube. If there’s one social media I like to think about as the most honest, direct and genuine is YouTube. And I don’t think the Paul brothers, vloggers who don’t think before uploading their videos without considering their audience, or any other ignorant person that will try to ruin YouTube’s reputation in the future, will make me change my mind about the YouTube community.