Social Media Marketing Trends to look out for in 2019
Social media remains as one of the key digital marketing tactics. As the popularity of social media continues to grow, so do social media marketing strategies. The platforms are continually evolving, and they have been prompted by the ever advancing technologies and the change in human behavior.
As a result, digital marketers have to keep up with the current social media marketing trends if they wish to have a competitive advantage. The bottom line is to understand your target audience. Here are some of the major social media marketing trends that digital marketers have to look out for.
1. Videos, videos, videos
If you wish to attain fruitful results in your social media marketing, you have to make use of videos. Videos have gained popularity over the years, and their popularity has continued to grow in 2019.
Why do you think videos are a crucial marketing tool? Well, because people are more attracted to visuals as compared to texts. Furthermore, no one is willing to spend five minutes reading a text, while, they can watch the same content in a one-minute video clip.
Additionally, your followers can easily digest videos than text, plus videos are more alluring than written text.
2. Influencer marketing and micro-influencers
Influencer marketing has served as an effective social media marketing tactic for long. Influencers have plenty of followers, and brands pay good money to have their products or services marketed by these influencers.
However, as influencer marketing grows, so does the price of getting brands promoted skyrocket. The costly charges by influencers may prove tough for small and medium-sized companies or brands to meet. As a result, the smaller brands switch to micro-influencers.
Micro-influencers may not have as much following as celebrities do, but they have a huge audience. Some have up to 30k followers, which is a great number to market your brand at a fair price. However, you need to conduct adequate research to find a micro-influencer that will reach your target audience.
3. Going live
Another trend that is expected to be influential in 2019 is going live. The strategy is affiliated with videos, but its popularity has just started to gain pace. Go to social media platforms like Facebook and Twitter and see that they have features that let you broadcast live.
Going live is an effective strategy because it lets your brand to broadcast videos in real-time.
Live videos also allow brands to interact with their followers, and you can tell them to follow here to learn more about your brand.
4. Care for your audience
If you wish to boost your position against your competition, caring for your audience should remain one of the key strategies. The more you show that you care for your followers, the higher the chance for them to stay loyal to your brand.
People love attention and care. And you can achieve that by promptly responding to their inquiries. Maintain a close relationship with them and always get engaging.
5. Stories, stories, stories
Social media platforms have brought along a trend of posting authentic stories in a visual format. The stories stay on your account for 24 hours before they disappear. This trend started on Snapchat, then Instagram adopted it. Now, Facebook has also copied it.
Stories apply to people of all ages, and they get consumed by millions of people every day. The vast number of consumers has made digital marketers and brands to realize that stories are a viable social media marketing strategy. You can use stories to post your ads for all your followers to see.
Interestingly, creating stories is as easy as ABC, and they don’t need any editing before being posted. If you post authentic stories daily, you will engage more with your followers – a strategy that can grow your following.
Stories are also interesting because they don’t last long, and they’re mostly fun.
Do you wish to be more successful in your social media marketing strategies in 2019? If you do, you might want to consider trying out the tactics mentioned above. Keep in mind that social media is constantly evolving; therefore, more trends will continue to emerge. Sticking to insightful strategies can guarantee the success of your brand.