The project has been structured to maximize and promote the visibility of Zaful Summer Collection Sales within the United States Market through a promocode activity done by Top Influencers during August 2018.

Influencer Marketing Activities

  • Number of influencers: 5
  • Total Reach of the activity: 3 Millions Users
  • Total Impressions: 7 Millions
  • Users Engaged: 251,700
  • 70% Women
  • Avg. Age 27
  • Top Country: United States

Giveaway - Instagram Analytics

Likes & Comments

Influencer Likes Comments
Zhamira Zambrano 27,642 250
Lauren Giraldo 42,950 327
Tiffany Stanley 12,900 208
Shannon Baker 30,348 534
Charity Grace 43,445 117
Total 157,285 1,436

Engagement Rate

Influencer Avg. Engagement Rate This campaign
Zhamira Zambrano 6.57% 7.44%
Lauren Giraldo 5.57% 7.11%
Tiffany Stanley 1.3% 1.56%
Shannon Baker 7.14% 7.33%
Charity Grace 5.14% 6.79%

Instagram Posts

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You’re such a dream to me ?What’s your faav song right now? Use code LAUREN12 for 12% off your @zaful order

A post shared by lauren giraldo (@laurengiraldo) on








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Sweetener? . Loving my new outfits from @zaful ?Use code ZHAMIRA12 for 12% off . #absolutelylovezaful A post shared by Zhamira Zambrano (@zhamirazambranomusic) on








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Be the girl who decided to go for it. Workout outfit by @zaful. For 12% off this outfit use the coupon code SHANNON12 #zaful #ad A post shared by Shannon Baker (@shannonbaker) on

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Letzzz race…?. . Fit: @zaful code: CHARITY12 Hair: @arcticfoxhaircolor code: CHARITYGRACE

A post shared by Charity Grace LeBlanc (@charity.grace) on

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