Thema for Art Basel

The project has been structured to maximize and promote the visibility of Influencers based in Miami, Europe and Italy and the 2 Instagram pages O-six eyewear and IGreen eyewear.

Content Marketing Activities

  • 2 articles promoting the Instagram pages, creating content based:
    • 1 on the brand and Art Basel initiative
    • 1 on the influencers social media promotion activity for the brand
  • 1 Extra article featuring O-Six eyewear within an Americanoize Fashion Editorial.

Influencer Marketing Activities

  • Instagram stories takeover (@Americanoize)
  • Instagram posts from influencers
  • Instagram posts from Americanoize

Likes & Comments

Influencer Likes Comments
Cristina Musacchio 22,000 609
Vesta Lugg 27,000 194
Ivano Marino 7,500 32
Sophia Salaroli 4,700 22
Raffaele Marone 766 6
Hunter Hall 826 9
Total 62,800 872

Engagement Rate

Influencer Avg. Eng. RAte For This Campaign
Cristina Musacchio 1.75% 2.27%
Vesta Lugg 2.13% 3.28%
Ivano Marino 2.40% 2.29%
Sophia Salaroli 2.14% 2.11%
Raffaele Marone 1.94% 2.20%
Hunter Hall 3.72% 3.79%
Avg. 2.34% 2.65%

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