Instagram has become one of the most important platforms for influencers, bloggers and brands to be on. If things are done properly, your followers will grow and your brand will reach new followers every day. However, if you want to turn this social media madness into your work, there are some things you need to know and keep in mind. The rules and tricks of this business are constantly changing but one constant is that one must keep a relationship with the community you’ve built and with the brands you work for.

There is something called an engagement rate which serves as a metric for the level of loyalty that has been created by the brand and its followers. This is not about the number of followers a brand may have but instead is the level of interaction a brand receives on its content by the people who follow the brand. Instagram has the higher engagement ratio of all the social networks and it is very important to stay on top of it.

How do we calculate engagement rate on Instagram?

Grab a pen, we’ll wait. Ok, now select a post you want to analyze and follow this simple formula:

Likes + Comments = X
X / Number of Followers * 100

If you have 500 likes and 20 comments on a post, X equals 520. Divide that by the number of followers you have and then multiply the result by 100 to get your engagement rate percentage.

A normal engagement ranges between 3% and 6%, anything higher than 6% is a good thing. High engagement rates lead to bigger deals and opportunities with brands.

In addition to keeping an eye on the number of its followers, brands also need to monitor their engagement
rate because this will help determine if the followers are real or not. Having over 100K followers with a low engagement rate raises suspicion around how the brand acquired a large following and whether or not its followers are even real people. Even if likes are purchased (something we do not recommend) at the end of the day, the numbers will tell the true story behind your brand’s following.

How do I increase my Instagram engagement rate?

  • Try incorporating a ‘Question of the Day’ in the caption of your content for your followers
    to engage with
  • Create giveaways (but not too many because Instagram can smell desperation) as a ‘thank you’ for your follower’s engagement
    You can have secret task (like comment certain emoji) for the followers that watches
    your stories
  • Weekly small giveaways for the people that comment on your photos. This is more
    like a thank you for your engagement than an actual giveaway.
  • Create great content! This one seems obvious but if you post and create great content, likes and comments will follow

Avoid buying ‘likes’ by all means. It can be frustrating when your numbers are not growing
but lying to your audience is not the way to go. Instead, be patient, get inspired
and focus your content on what your brand is most passionate about.

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