Bloomingdale’s

The project has been structured to maximize and promote the visibility of Bloomingdale’s within the Brazilian and Mexican Market through a mix of digital activities run before and during the 2018 Easter period.

Influencer Marketing Activities

  • Instagram giveaway posts from influencers
  • Instagram sweepstakes posts from influencers
  • Instagram stories from Influencers

Content Marketing Activities

  • 2 articles promoting Bloomingdale’s based on the influencers social media promotion activity for the brand

Giveaway - Instagram Analytics

Likes & Comments

Influencer Likes Comments
Cynthia Senek 9,806 272
Allie Farren 941 12
Rachel Thomas 790 11
Daniela Von Wobeser 375 10
Total 11,912 305

Engagement Rate

Influencer Avg. Eng. Rate This campaign
Cynthia Senek 1.5% 1.7%
Allie Farren 3.5% 3.4%
Rachel Thomas 2% 2.1%
Daniela Von Wobeser 2.8% 2.3%

Instagram Stories

Sweepstake Analytics

Likes & Comments

Influencer Likes Comments
Cynthia Senek 6,016 1,179
Allie Farren 1,206 91
Rachel Thomas 1,869 15
Daniela Von Wobeser 555 68
Total 9,646 1,353

Engagement Rate

Influencer Avg. Eng. Rate This campaign
Cynthia Senek 1.5% 1.2%
Allie Farren 3.5% 4.0%
Rachel Thomas 2% 4.9%
Daniela Von Wobeser 2.8% 3.8%

Sweepstake Instagram Posts

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