Bloomingdale’s

The project has been structured to maximize and promote the visibility of Bloomingdale’s within the Brazilian and Mexican Market through a mix of digital activities run before and during the 2018 Easter period.

Influencer Marketing Activities

  • Instagram giveaway posts from influencers
  • Instagram sweepstakes posts from influencers
  • Instagram stories from Influencers

Content Marketing Activities

  • 2 articles promoting Bloomingdale’s based on the influencers social media promotion activity for the brand

Giveaway - Instagram Analytics

Likes & Comments

InfluencerLikesComments
Cynthia Senek9,806272
Allie Farren94112
Rachel Thomas79011
Daniela Von Wobeser37510
Total11,912305

Engagement Rate

InfluencerAvg. Eng. RateThis campaign
Cynthia Senek1.5%1.7%
Allie Farren3.5%3.4%
Rachel Thomas2%2.1%
Daniela Von Wobeser2.8%2.3%

Instagram Stories

Sweepstake Analytics

Likes & Comments

InfluencerLikesComments
Cynthia Senek6,0161,179
Allie Farren1,20691
Rachel Thomas1,86915
Daniela Von Wobeser55568
Total9,6461,353

Engagement Rate

InfluencerAvg. Eng. RateThis campaign
Cynthia Senek1.5%1.2%
Allie Farren3.5%4.0%
Rachel Thomas2%4.9%
Daniela Von Wobeser2.8%3.8%

Sweepstake Instagram Posts

Start typing and press Enter to search