Logomania is Making a Comeback
It used to be that whenever you dropped some serious coin on high-end designer fare, you needed to ensure everybody within viewing distance knew what brand you had the purchase power to sport around the city. However like with every in-your-face sartorial statement, the fashion community experienced a little bit of logo backlash with many influencers opting to not put on their hearts on their sleeves (or anyplace else for that matter). Trends, much like history, is doomed to repeat itself and the once shunned act of proudly exhibiting logo love has reemerged as an actual trend for 2017.
It was at that moment, maybe, that we hit logo-mania—one thing that, as most things lately, found a recent resurgence with Demna Gvasalia, who first found fame by slapping the delivery service DHL’s McDonald’s-coloured logo onto his Vetements designs and sending them down the runway on the Russian designer Gosha Rubchinskiy
The logo-mania has additionally extended over to Nike, Adidas, and Fila—the latter of which Rubchinskiy really once collaborated with, in a really Gvasalia move. In any case, logos have always been a extra accessible way of displaying off ties to high-fashion brands, too: Take Comme des Garçons’s signature heart for its much lower priced “Play” line; the Tommy Hilfiger flag that Gigi Hadid has now brought back in style; the simply identifiable HBA logo that arguably in part made Hood by Air a streetwear staple; and, the bending the ropes round Vetements’s high-fashion prices and going straight to the source, dressing up as DHL carriers themselves.
Since brand trends appear to be rearing its sartorial head and reveals no sign of putting it back in the sand anytime soon, we’ve rounded up a list of emblem-heavy items to offer your wardrobe a bit something to say. Simply keep in mind that if you wish to rock the symbols of luxury, you’re going to have your wallet a little lighter.
1 – Gucci
Now we can’t discuss logos with out mentioning Gucci, in terms of brand recognition, Gucci constantly comes out on top amongst luxurious shoppers, not to point out all those bling bling rappers who consign the brand—from Kanye West to Gucci Mane, Gucci is essentially the most referenced fashion brand, even beating…Versace Versace Versace.
2 – Alberta Ferretti
It girls all over the place are taking to Instagram to show their love for Alberta Ferretti’s new capsule collection of “Rainbow Week” sweaters, a collection of seven differently coloured knit jumpers made to symbolize every single day of the week.
3 – Calzedonia
Calzedonia launched a service of digital customization for this summer season. Clients can select to customise one-piece swimsuits available in vibrant red, olive green, white or black by either creating their very own wording or selecting from a variety of preset slogans such as #sunkissed, #mermaid and “Born in the 90’s.” Here below our influencer LittleLadyPants, which we interviewed for our 7Q for, wearing a #SunSquad Slogan.
4 – Balenciaga
Balenciaga’s Logo Printed Sweater is the ultimate off-duty statement piece for Autumn Winter 2017 in an oversized cut.