Brands can find answers to FAQs here.
Return on Investment (ROI) is a performance measure, used to evaluate the efficiency of an investment or compare the efficiency of a number of different investments. When it comes to Influencer Marketing, Data show a ROI of 7X – 11X, that means that for every dollar spent in influencer marketing activities, the company earns between $ 7 – $ 11. This amount is way higher if compared to other traditional media such as magazine, television or radio advertisement. ads, tv or radio. You can read more about Influencer Marketing ROI here.
The engagement rate is a metric that calculatesthe level of loyalty that has been created by the influencer and his or her followers. Engagementis not about the number of followers an influencer might have but instead is the level of interactions an influencers receives on his/her content by the people who follow the influencer.
Calculating the engagement rate is really easy: Let’s say that an influencer has a total of 121 likes on a picture and 19 comments, witha total of 10,000 followers on her/his profile.
As a first thing we need to sum the total of likes with the total of comments:
E.g. 121 + 19 = 140
You then have to divide 140 (the total amount of likes + comments) by the number of the influencer’s followers and multiply by 100.
E.g. 140 / 10,000 x 100 = 1.4% of engagement rate
At Americanoize, we use sophisticated tools that use machine learning techniques to find the best influencers, not only based on the influencers demographics but also on their audiences. Once we collect enough influencers that fit your requirements, we manually check each of them, looking at their style, the engagement rate, and we also read the followers comments in order to understand what kind of feedbacks is the influencer receiving on sponsored posts.
In this way, we can match your brand with the best influencers depending on your requirements and goals.
At Americanoize we mostly work with Instagram and YouTube, but if clients have specific requirements based on a different target, we can also cover other social media channels such as Snap, Facebook and Musically.
Americanoize offers an Influencer Marketing full-service program, providing the following services: We find the best influencers for your brand, we create an entire strategy and influencer marketing campaign, we manage it and at the end we provide you a complete and detailed report of all the activities.
On top, as we always say, Influencer Marketing is the cherry on top of the cake: companies have to put in place also good content: Americanoize supports its clients by producing professional photos, videos and articles.
Americanoize provides also digital marketing services and social media projects management that include: analysis of your digital presence, SEO, SEM, online reputation, social media management and growth, web development and graphic design.
It really depends. We usually work with micro (10k – 100k followers) and medium influencers (100k – 350k followers) because they have a more engaged audience compared to macro-influencers or celebrities. But don’t worry! If you are looking to improve your brand awareness, influencers with higher numbers of followers are within our database as well!
We consider micro-influencers people that have between 10,000 and 100,000 followers and focus on a certain and specific topic. Their audiences are really engaged, commenting under every new picture or video. Clients usually choose micro-influencers to drive more traffic to a website or to share a promo-code with users. On the other hand, macro-influencers (100,000 – +followers) have a wider audience that usually is less engaged than the followers of a micro-influencers. You can use macro-influencers more for brand awareness of your brand or for the launch of a new sub-brand.