Hottest Brands Mentioned in Songs
Bloomberg popular culture reporter Kim Bhasin and data journalist Lance Lambert have analyzed the tracks, looking for brand references, whether by proper name or through slang references.
Rolls-Royce received probably the most mentions (helped along the way by Rolls-Royce owners Drake, DJ Khaled and French Montana), but eight of the top 10 brands had been cars. Remarkably, everything from Rolaids to Adobe Photoshop and Grey Poupon received shout-outs. Head over to Bloomberg for all the results.
Number of top-20 songs over the past three years that mention these brands or their products:
- Mercedes Benz
Notably with the ascension of hip-hop, model references grew to become a shorthand for aspiration and standing.
Rolls-Royce tops the list, featured in eleven completely different tunes by such artists as Future, The Weeknd, and Kodak Black. Ferrari is a close second. Chevrolet, Lamborghini, Bentley, Cadillac, Mercedes-Benz, and Porsche every get touts in many songs. Amongst non-automotive shout-outs, old standbys Hennessy cognac and Nike’s Air Jordan sneaker label acquired the most. We additionally discovered that it’s not simply alcohol, guns, clothes, and super luxurious making it into songs anymore—software, cookware, and even Band-Aids are making the grade.
Across the 280 songs they reviewed, 212 brands are mentioned and underlined.
Cars, fashion, television, and movies make the most appearances, followed by technology, alcohol, music, and drugs. Many are prestigious like Rolex watches or Gucci jackets. Others are less glamorous brands, such as Kit Kat candy bars, Grey Poupon and 7-Eleven convenience stores. Drug brands range from Rolaids to Xanax. The universe of dropped names is huge: Everything from Barbie dolls to Glock pistols, Trojan condoms to A1 steak sauce.