Fur-Free Is The New Fashion
The August issue of Vogue Paris features Gisele Bündchen proudly covered in fur – fake fur. The popular fashion magazine is taking a flip towards compassion by exhibiting that animals are far more than pelts.
“So happy that @vogueparis dedicated this issue to animal protection, sending a strong message that wearing real fur is never an option!! All great designers now do beautiful #fakefur,”
wrote the world’s hottest fashion model in an Instagram post.
The tides are clearly turning. In June, the $2 billion on-line retailer YOOX Net-a-Porter (YNAP) joined Giorgio Armani and HUGO BOSS as the newest luxurious fashion firm to announce a fur-free policy. In its article about these main influencers leaping forward on the fur problem, the “New York Times” rightfully asked, “What’s going on?”
At The Humane Society of the US, we’re working closely with these firms to assist them convert to a more humane model, and we’ve realized that when firms care – and do their homework – the choice to embrace animal welfare and go fur-free is simple.
“Our fur-free commitment … was inspired by a thorough and rigorous educational process with The HSUS and [Lega Anti Vivisezione] relating to the safety of animal rights,”
mentioned Matteo James Moroni, YNAP’s head of sustainability.
Corporations that wish to do better dedicate themselves to the educational process and allocate the required resources to learning how their products and supply chains have an effect on the world around them. Once they become conscious of an industry that raises and kills more than seventy five million wild animals yearly in extremely merciless methods – together with raccoon dogs being skinned alive, foxes anally electrocuted and cats and dogs caught with archaic leg-hold traps – the tendency is to avoid the product totally.
“Technological progress made over time allows us to have valid alternate options at our disposal that render the use of cruel practices unnecessary as regards animals,”
stated Giorgio Armani when saying his firm’s fur-free policy in 2016.
Others within the business are going via the same process right now and can finally face the same questions YOOX Net-a-Porter, Armani, HUGO BOSS and many othershave faced – undoubtedly leading the trade to maneuver much more towards animal-pleasant policies.