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“Traveling – it leaves you speechless, then turns you into a storyteller.” – Ibn Battuta

Most people know Kate Hudson as a talented actress, but they do not know that her instincts are equally sharp. She came out with her stupendous Fabletics business taking a significant share in the fashion industry. The Fabletics brand is becoming popular day by day and has reached $250 million in just three years.

Fabletics is becoming a recognized brand in the e-commerce fashion industry very fast, comfortably dealing with other giants like Amazon. Hudson teamed up with the co-CEOs of TechStyle, Adam Goldenberg and Don Ressler three year ago and came up with Fabletics. They combined the knowledge of TechStyle and the expertise of Hudson making a potent combination that can go against numerous brands like Nike, Under Armour, and Lululemon. The primary keys to achieving this are

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Vertical integration

It ensures that they produce high-quality products, yet they sell them at half the price compared to competitors. Also, they are very fast yet maintaining the standard of production. Fabletics is patterned to move from design to delivering in only eight weeks. The team works together combining top designers, applying latest tech and ensuring that production is in control.

Having a healthy relationship with customers

Fabletics have a robust connection with clients, and they can easily give their feedback turning it into tangible results. They have built a lasting relationship with each by first asking them to fill a quiz which enables Fabletics to know where the client’s taste in fashion lies. This way, they can make designs that fit their customers’ style.

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Make customers want to come back

Fabletics ensure that the clients get a reason to keep coming back. This is creating trust and brand loyalty. Clients will always go back to where they feel appreciated and that they are getting valuable products. Fabletics ensures this by coming up with limited-edition designs that cannot be found anywhere else and making a point to deliver as fast as they can.

Get better as you grow

Fabletics ensure that they learn from every challenge they face. The company has faced several trials to a point where VIPs had lost trust in them, but it rose and got back on its feet. This helps the company to get better as it tries the best to avoid similar incidences and make sure the customers are fully satisfied.


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