SOCIAL MEDIA INFLUENCER: A NEW PROFESSIONAL FIGURE
A social media influencer is a user with thousands of followers scattered on various social networks. It can be a youtuber, an Instagramer, a blogger or similar who shares photos, videos and creates various content that can generate many interactions. The Influencer is literally able to influence his followers, in fact, it is considered credible and reliable. For example, if a youtuber or instagramer you follow suggestes to watch a movie and then you do it, he or she has influences you.
What Is Influencer Marketing?
Social media Influencers are inspirational, dynamic and motivated individuals. They promote an image or a desirable perspective for their followers. Elusive though they may be, Influencers can have a huge impact on your branding efforts. The fame of some Influencers are short-lived, lasting only as long as it takes for them to become a passing meme. However, other influencers have significant power and they use it for their advantages. These are the ones who create a personal brand out of their lifestyles and generate a powerful voice through social media. Thus not only, they promote their favorite products but they also encourage millions of followers to do the same.
Who Is A Social Media Influencer?
Fitness buffs, gamers, fashionistas, foodies, hobbyists, even well-known YouTube stars and featured bloggers can become social media Influencers. By pinpointing a specific identity, these Influencers use their social media channels to provide opinions regarding brands, styles, trends, and alternatives. Their opinions have an impact: it can launch an independent label or cause a backlash against even the most established company. When Influencers offer endorsed opinions about a certain product or service, they set off online conversations across different social media platforms that most of the time do not go viral.
The Importance Of Social Media Influencers On A Marketing Strategy
Word of mouth has always been integral to building a reputation as a trusted brand. However, what used to be a time-consuming endeavor is now easier to achieve online through social media. Influencers represent the bridge between your product/brand and your target consumer base. Influencers are relatable, well-known, experienced in promotion, and, of course, influential. If your favorite beauty blogger use a particular brow shade or if you hear from your go-to fashion guru who talks about bell bottoms making a comeback, it will mobilizes their followers to act. Influencers start trends on social media, making others aware of the Next Big Thing.
Thus, it is all about branding in marketing. But what is branding and why is it important? If you’re asking yourself why is branding important for this kind of business, here it is the definition of branding from an important online encyclopedia:
“The marketing practice of creating a name, symbol or design that identifies and differentiates a product from other products”.
So here comes one of the most important objectives of strategies with influencers in which a brand uses in order to improve the knowledge of its brand. In fact, people will become customers only when they begin to recognize your brand. Obviously, influencers marketing can help your company in this. In order to do this, you need to focus on strategies with influencers that mention your brand and improve participation. Influencers can push followers to share your content using relevant and effective hashtags. You can ask the influencers to present your brand to their audience. Most influential people talk about the brands they really love. So make sure you get in touch with the appropriate influencers to achieve your goals with the best strategies. The influencer you decide to collaborate with must have an audience to go to and a personality that fits your brand. In addition, it is an excellent way to get better brand exposure and this exposes your brand to a new audience that can become a customer. It is also relevant to use specific hashtags to get more visibility.
Below some examples of the most popular social media influencers:
The founder of Huda Beauty, is a beauty blogger and makeup artist. Her claim to fame, false eyelashes worn by Kim Kardashian, launched her brand and her social media presence. She has 24.3 million followers on Instagram and 2.2 million subscribers on her YouTube channel.
She is a brand ambassador for Cover Girl cosmetics, an actress and social media star. She has 22 million followers on Instagram and over 8 million subscribers on YouTube.
He is an amateur magician who posts videos, tutorials and different challenges on his YouTube channel. He’s very well-known for his videos that appear as though he is doing magic. King has 21.4 million followers on Instagram and 2.3 million subscribers on YouTube.
He comes from the show Chasing Cameron. He is well-known for his videos and Instagram pics. The up and coming actor has also starred in several films, including Expelled and The Outfield. Cameron has 20.7 million followers on Instagram and 3.8 million Facebook friends.
She is a former Playboy playmate, now a fitness professional. Amanda has a large amount of followers on Instagram, Facebook, YouTube and Twitter. She has 19.5 million followers on Instagram and 2.1 million subscribers on YouTube. She’s also an actress who has starred in Adam Devine’s House Party and The Deleted.
“King Bach” Aka Andrew Bachelor
He is an actor and comedian. Andrew is active on Instagram, Facebook, YouTube, and Twitter. A busy actor, he appeared on House of Lies and The Mindy Project. King Bach has 14.8 million followers on Instagram and 9.5 million followers on Facebook.
In conclusion, an Influencer is like a friend. For instance, when you travel to another country, you call your friends for an advice on the place you will visit and this is because you trust them. The influencer marketing for a follower is just that, a trusted person. Now, do you understand why their opinion is so important?